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PLATTE
RIVER SYSTEMS, INC. ANNOUNCES THE APPOINTMENT OF
NEW CEO
MORGAN HILL, Calif. – February, 7
2006 – Platte River
Systems (PRS) is pleased to announce the
appointment of Michael A. Hopwood as President
and CEO. Mr. Hopwood comes to PRS from PLX
Technology, Inc. where he was Vice President of
Worldwide Sales and Business Development.
Mr. Hopwood was with
PLX Technology for 16+ years where he held many
positions and helped bring PLX from a start-up
to a public company and finally to a leader in
the I/O interconnect space. Mr. Hopwood was
instrumental in several acquisitions while at
PLX and ran several departments including Sales,
Business Development, Information Technology,
Technical Applications, Systems Validation and
Channel Marketing. Most recently, Mr. Hopwood
was responsible for PLX’s growing leadership
position amongst its extensive customer base, in
the PCI-Express switch and bridge business. In
order to support that growth, Mr. Hopwood led
the expansion of PLX’s presence on a global
basis. He set up PLX foreign companies and
offices and staffed complete sales and support
teams in the UK, Japan, Hong Kong, China and
Taiwan. Prior to PLX, Mr. Hopwood held
various sales positions at Intel.
In 1998, while at
PLX and head of the Information Technology
group, Mr. Hopwood pioneered and led the IT
software applications team in creating the
industries first hosted CRM system dedicated to
managing the sales operations and design
activity of a semiconductor company and its
sales channels.
The main application
designers, from the team that Mr. Hopwood led,
started PRS in 2004 and developed, from scratch,
a Sales and Information Management System (SIMS)
which incorporates all of the lessons learned
from previous experiences and implemented them
on next generation database architectures. This
architecture allows flexibility and data
exchange not found in any other CRM tool and
makes it stand alone as a truly global,
multi-channel solution targeted at the
semiconductor and other similar markets. It
allows semiconductor companies and their
partners, of all sizes, to extensively expand
their reach into their specific markets and
expand their business base to thousands of
customers, while limiting their sales overhead
and managing internal resources.
“Platte River
System's development team is top notch and has
been successful in bringing out its first
enterprise ready applications in record time.,”
says, Richard Baron, former President of QD
Systems and advisor to PRS, “The addition of Mr.
Hopwood to the team will give PRS a big boost in
bringing that technology to the market place.”
“Mike brings a
unique set of skills to our company”, says Mark
Easley, Principal of Gold Hat Ventures, an
investor and advisory board member, in Platte
River Systems. “His extensive experience in
working at all levels and functions of a company
are unique. His ability to understand how those
functions can be driven and served by linking
them directly to a worldwide sales network is at
the heart of what PRS does.”
About Platte River
Systems, Inc.
Platte River
Systems, Inc. specializes in providing complete
solutions to the problems facing high-tech
semiconductor companies and their sales
channels. PRS offers its Sales and Information
Management System (SIMS) as a complete front-end
solution to manage initial project
identification through shipment of product.
SIMS connects to many of the available ERP
systems and provides seamless information flow
from those back-end systems to the field. PRS
utilizes the Software as a Service (SaaS) model
to most effectively interconnect the complex
relationships between OEM’s, their sales
channels and customers around the world. Platte
River Systems also specializes in providing
sales operations consulting and service to the
semiconductor companies they serve. www.platteriversystems.com
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